It seems to me sometimes, that google guys have just made this for inside using, that is their corporate style. I, personally, like G+, cause it's much easier to follow interesting people there etc., but, in fact, it will not kill FB, IMHO.
"Google plus" can beat "facebook" google: I like it that as the search, minimalist, practical, without excess, very intuitive and easy to understand. Easy to differentiate between friends. facebook: the first did not liked that you could not differentiate the type of friendship and filter what they saw or not, a social network for gossips. Over-saturated with options and menus, disordered structure and change each time the interface
I don't see G+ beating Facebook in it's current shape. The majority of people are too used to FB too care about G+. If it wants to beat facebook, it needs to come up with something very inovating and new, other than "circles" and crap like that.
It is a FaceBook not a orkut. Google can't beat facebook in future. Facebook have a very strong network.
Google plus has no doubt made a great impact in short period of time. But I am not sure if it can beat FB. My idea is Facebook will remain on top for long period of time. Don't know how long.
Yes, Google+ will beat Facebook. but it will take time surely no doubt. Google is the king of world wide web