Hi all, I'm very new to Google Analytics - Can GA track referring keywords? Will it show exact match data or broad data? Thanks!
As you say broad and exact, I assume you mean will GA track adwords data? Then yes, you have to set up the integration with your adwords account, but that just takes a couple of clicks. Then you can see keywords, match types - basically the data you get from adwords, but presented slightly differently, and alongside non-paid results (you do need to check that everything is tagged correctly)
Basically the referring keywords are two types; one is you can get referral SEO visits from google tool bar search and the other is getting visits from the 3 parties websites where users can write a review and leave your link as a referral. So these thing has different ways.