Hi, i’m looking for a tracking/analytics system which enables me to track which keyword or placement which the visitor went through (via paid traffic) to reach a form. When they fill out the form, not only do I want to track the keyword or placement, but also the customers name (from the form) with the keyword or placement. So in analytics, it will have both: Keyword/Placement | Name of Customer I want to track this information, because the customer is highly unlikely to make a purchase immediately. And normally the purchase will be made on the phone, when the sales person calls. So if they do make a purchase on the phone, I can look back (manually) and see which keyword/placement resulted in that conversion since their name would be there aswell. Can Google Analytics do this? Or is there anything out there which will enable me to track like this? From what I’ve seen kissmetrics might be able to do this, but its way out of my price wage (it’s like $99.00 a month) for this project.
Firstly, you can see the list of keywords in Google Analytics for paid listing but not the customer name. Secondly, Google analytics do not have such feature that ever allow you to do so. Thirdly, you can use URL builder here http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867 This will help you to create URL for all the keywords and you can specify the same in the software that you are using right now. Lastly, you can outsource software like Zoho (but it is costly something around $1000 monthly). Alternatively, you can invest one time investment for getting a software as per your business needs. This you can get it developed from any software development firm. This will for sure not cost you $99 per month but yes overall it will save your money which will allow you to create sessions like ?MK=Campaign1 where MK is your business name i.e. MasterKool and 1 means, campaign one where you can track Exact Match Keywords and then leads will flow directly to the campaign and you just need to identify the sales figure whether it is a direct purchase or a purchase made by calling via sales person. Hope this helps.