Can anyone tell me why?

Rian Well-Known Member

Messages:: 1,763

Likes Received:: 48

Best Answers:: 0

Trophy Points:: 125

#1

Hi guys

Can someone please explain this to me?

I started a website during December last year. I done all the normal search engine and directory submissions.

Within the first 2 weeks the site did well. On certain keywords my site appeared on the first page of Google results. On some keywords my site was second or third from the top.

Google alone sent me about 100 - 200 unique visitors a day.

This week I implemented CJ affiliate ads.

Suddenly there is a drop in traffic. I found that my site no longer ranks in Google on the keywords.

The site is indexed in Google.

Why did this happen?

Rian, Jan 4, 2009 IP

dogtraining-guides.com Well-Known Member

Messages:: 3,633

Likes Received:: 126

Best Answers:: 0

Trophy Points:: 143

#2

New sites tend to "dance", it happens all the time

dogtraining-guides.com, Jan 4, 2009 IP

zinruss Notable Member

Messages:: 3,288

Likes Received:: 237

Best Answers:: 0

Trophy Points:: 270

#3

http://www.google-dance-tool.com/what_is_google_dance.html

What Is A Google Dance?

The name "Google Dance" is often used to describe the index update of the Google search engine. Google's index update occurs on average once per month. It can be identified by significant movement in search results and especially by Google's cache of all indexed pages reflecting the status of Google's last spidering. But the update does not proceed as a switch from one index to another at one point in time. In fact, it takes several days to complete the index update. During this period, the old and the new index alternate on www.google.com. At an early stage, the results from the new index occur sporadically. But later on, they appear more frequently. Google dances.

Technical Background on Google

The Google search engine pulls its results from more than 10,000 servers which are simple Linux PCs that are used by Google for reasons of cost. Naturally, an index update cannot be proceeded on all those servers at the same time. One server after the other has to be updated with the new index.

Many webmasters think that, during the Google Dance, Google is in some way able to control if a server with the new index or a server with an old index responds to a search query. But, since Google's index is inverse, this would be very complicated. As we will show below, there is no such control within the system. In fact, the reason for the Google Dance is Google's way of using the Domain Name System (DNS).

Google Dance and DNS

Not only Google's index is spread over more than 10,000 servers, but also these servers are, as of now, placed in eight different data centers. These data centers are mainly located in the US (i.e. Santa Clara, California and Herndon, Virginia), indeed, in June 2002 Google's first European data center in Zurich, Switzerland went online. Very likely, there are more data centers to come, which will perhaps be spread over the whole world. However, in January and April 2003 Google has put two data centers on stream which are again located in the US.

In order to direct traffic to all these data centers, Google could thoeretically record all queries centrally and then send them to the data centers. But this would obviously be inefficient. In fact, each data center has its own IP address (numerical address on the internet) and the way these IP addresses are accessed is managed by the Domain Name System.

Basically, the DNS works like this: On the Internet, data transfers always take place in-between IP addresses. The information about which domain resolves to which IP address is provided by the name servers of the DNS. When a user enters a domain into his browser, a locally configured name server gets him the IP address for that domain by contacting the name server which is responsible for that domain. (The DNS is structured hierarchically. Illustrating the whole process would go beyond the scope of this paper.) The IP address is then cached by the name server, so that it is not necessary to contact the responsible name server each time a connection is built up to a domain.

The records for a domain at the responsible name server constitute for how long the record may be cached by a caching name server. This is the Time To Live (TTL) of a domain. As soon as the TTL expires, the caching name server has to fetch the record for a domain again from the responsible name server. Quite often, the TTL is set to one or more days. In contrast, the Time To Live of the domain www.google.com is only five minutes. So, a name server may only cache Google's IP address for five minutes and has then to look up the IP address again.

Each time, Google's name server is contacted, it sends back the IP address of only one data center. In this way, Google queries are always directed to different data centers by changing DNS records. On the one hand, the DNS records may be based on the load of the single data centers. In this way, Google would conduct a simple form of load balancing by its use of the DNS. On the other hand, the geographical location of a caching name server may influence how often it receives the single data centers' IP addresses. So, the distance for data transmissions can be reduced. In order to show the DNS records of the domain www.google.com, we present them here by the example of one caching name server.

How data centers, DNS and Google Dance are related, is easily answered. During the Google Dance, the data centers do not receive the new index at the same time. In fact, the new index is transferred to one data center after the other. When a user queries Google during the Google Dance, he may get the results from a data center which still has the old index at one point im time and from a data center which has the new index a few minutes later. From the users perspective, the index update took place within some minutes. But of course, this procedure may reverse, so that Google switches seemingly between the old and the new index.

The Google Dance Test Domains www2 & www3

The beginning of a Google Dance can always be watched at the test domains www2.google.com and www3.google.com. Those domains normally have stable DNS records which make the domains resolve to only one (often the same) IP address. Before the Google Dance begins, at least one of the test domains is assigned the IP address of the data center that receives the new index first.

Building up a completely new index once per month can cause quite some trouble. After all, Google has to spider some billion documents an then to process many TeraBytes of data. Therefore, testing the new index is inevitable. Of course, the folks at Google don't need the test domains themselves. Most certainly, they have many options to check a new index internally, but they do not have a lot of time to conduct the tests.

So, the reason for having www2 and www3 is rather to show the new index to webmasters which are interested in their upcoming rankings. Many of these webmasters discuss the new index at the Google forums out on the web. These discussions can be observed by Google employees. At that time, the general public cannot see the new index yet, because the DNS records for www.google.com normally do not point to the IP address of the data center that is updated first when the update begins.

As soon as Google's test community of forums members does not find any severe malfunctions caused by the new index, Google's DNS records are ready to make www.google.com resolve the the data center that is updated first. This is the time when the Google Dance begins. But if severe malfunctions become obvious during this test phase, there is still the possibility to cancel the update at the other data centers. The domain www.google.com would not resolve to the data center which has the flawed index and the general public could not take any notice about it. In this case, the index could be rebuilt or the web could be spidered again.

So, the search results which are to be seen on www2.google.com and www3.google.com will always appear on www.google.com later on, as long as there is a regular index update. However, there may be minor fluctuations. On the one hand, the index at one data center never absolutely equals the index at another data center. We can easily check this by watching the number of results for the same query at the data center domains listed above, which often differ from each other. On the other hand, it is often assumed that the iterative PageRank calculation is not finished yet, when the Google Dance begins so that preliminary values exert influence on rankings at that point in time.
Click to expand...

zinruss, Jan 4, 2009 IP

Rian Well-Known Member

Messages:: 1,763

Likes Received:: 48

Best Answers:: 0

Trophy Points:: 125

#4

Thanks for the information.,

It was helpful

Rian, Jan 4, 2009 IP

GhengisKhan Banned

Messages:: 301

Likes Received:: 10

Best Answers:: 0

Trophy Points:: 0

#5

New content is better than old content. You had new content. Now it isn't so new anymore. You need to keep adding to the site, and keep getting links to the site from relevent websites/pages.

GhengisKhan, Jan 4, 2009 IP

Rian Well-Known Member

Messages:: 1,763

Likes Received:: 48

Best Answers:: 0

Trophy Points:: 125

#6

Thanks for the info.

I found a script to check www2 and www3

My site ranks nowhere, so I'm totally screwed over by the big G.

Suppose new content is needed to help....

Rian, Jan 4, 2009 IP

Shellerz Active Member

Messages:: 1,011

Likes Received:: 14

Best Answers:: 0

Trophy Points:: 78

#7

New content and relevant thematic backlinks may help you, but as has been mentioned, a new site will bounce around the rankings (this may also be affected as we have just had a PR update)

Shellerz, Jan 4, 2009 IP

ameshen Active Member

Messages:: 337

Likes Received:: 1

Best Answers:: 0

Trophy Points:: 55

#8

just put new contents.. it will help..

ameshen, Jan 4, 2009 IP

IEmailer.com Well-Known Member

Messages:: 1,864

Likes Received:: 27

Best Answers:: 0

Trophy Points:: 110

#9

Rian said: ↑

Thanks for the info.

I found a script to check www2 and www3

My site ranks nowhere, so I'm totally screwed over by the big G.

Suppose new content is needed to help....
Click to expand...

Unique fresh content is very helpful in your case, however any new domain might suffer from a delaying penalty and link aging filters generally know as SANDBOX..

Let's just hope your site is dancing across different Google DC's dude

IEmailer.com, Jan 4, 2009 IP

Log in or Sign up

Can anyone tell me why?

Rian Well-Known Member

dogtraining-guides.com Well-Known Member

zinruss Notable Member

Rian Well-Known Member

GhengisKhan Banned

Rian Well-Known Member

Shellerz Active Member

ameshen Active Member

IEmailer.com Well-Known Member

Useful Searches