Hello all. I have been successful at achieving a high ranking for my sites, but suck at creating a landing page that converts. Does anyone know of a service that will create landing pages that convert? I know there are plenty of designers out there that can make a great looking landing page, but I am looking for a company or individual that is skilled at creating LPs that increase clicks and sales. If anyone has any recommendations, please post them in this thread. I am sure I am not the only one that has run into this issue.
Let me know if you find one! I'm starting to wonder if they even exist. The only design companies and services I've found that are conversion/optimization focused are prohibitively expensive. And most designers seem far more focused on physical appearance and aesthetics than results. In my experience I've found it's best to just ask for lots of variables in your requests, and then running split tests yourself on layout, color, button placement etc.
I would invest in building one really high converting LP and then re-skin it as needed for new offers that you're looking to push. You can also try UnBouce. They have a landing page service that they offer and I've heard good things about them, although I haven't used them. I've worked for big Conversion Marketing organizations and the the biggest trouble with designers is that they tend to prioritize their design beliefs over proven conversion marketing methods, which can end up putting a hole in your pocket. It's one thing to pay for a landing page, but it's a whole other story when you're losing money because you can't get it to convert (at least your testing it thought, right!?)
@grdeken: Thanks for the input. I will check out Unbounce and see how much they charge. I have done a lot of reading, but just can't seem to create a landing page that converts well. I am at the point where I would rather pay someone that knows what they are doing and start making some money off my traffic.
How much are you testing your LP's? Also, how concise is your LP messaging to the user entry point? A lot of times I my final LP's with all my winning tests will perform 200-300 percent better than the original. Maybe you're not testing enough. If you want link me a couple examples of pages you're having trouble with and I will give you some of my feedback and see what I can do to help. I think I'm still a peon so I don't have linking privileges. :-(