Firstly analyze your website after that do keyword analysis according to the theme of the website. Then Do all OFF Page work to get more and more backlinks and ranking
Quick scan reveals two major pitfalls: - you have only developed your meta content for the home page. you have other pages. use them. - work on expanding your content
For optimizing your website, you have to do the on page work as title tag, meta tag and meta description and then start the off page optimization work which includes directory submission, article submission, press release and forum postings.