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Can Anyone help interpret this dashboard?

Discussion in 'Traffic Analysis' started by sharkbone, Jan 14, 2014.

  1. #1
    Interpretation of website analysis (see table in attached)

    1) Explain the analysis


    2) What issues do you recognize at the website?

    3) How would you solve the issues?

    GAdashb.png
     
    sharkbone, Jan 14, 2014 IP
  2. sarahk

    sarahk iTamer Staff

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  3. sharkbone

    sharkbone Greenhorn

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    #3
    Not homework. Preparing that for a presentation.
     
    sharkbone, Jan 15, 2014 IP
  4. Ade Vitan

    Ade Vitan Member

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    #4
    There's one issue I can find. You have a term 6, with a massive search volume that only renders an 0.04% conversion (actual clicks). if you take advantage of this and optimise around this term 6, bingo!, that's a previously untapped traffic source that will start linking to you. (basically, compare search volume to conversion rate to assess potential high traffic generating keywords - longtail or specific ones fall in this category).
    do this and it will improve the bounce rate/actual visits.

    this looks like what an SEO software could do for your list of terms/keywords, allowing you to compare metrics to see what you need to focus on next, what's missing and so on.
     
    Ade Vitan, Jan 16, 2014 IP
  5. sharkbone

    sharkbone Greenhorn

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    #5
    Thanks for the feedback. Will take actionable decisions asap.
     
    sharkbone, Jan 16, 2014 IP
  6. Ade Vitan

    Ade Vitan Member

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    #6
    Good luck, let us know if you want more info!
     
    Ade Vitan, Jan 17, 2014 IP