Interpretation of website analysis (see table in attached) 1) Explain the analysis 2) What issues do you recognize at the website? 3) How would you solve the issues?
There's one issue I can find. You have a term 6, with a massive search volume that only renders an 0.04% conversion (actual clicks). if you take advantage of this and optimise around this term 6, bingo!, that's a previously untapped traffic source that will start linking to you. (basically, compare search volume to conversion rate to assess potential high traffic generating keywords - longtail or specific ones fall in this category). do this and it will improve the bounce rate/actual visits. this looks like what an SEO software could do for your list of terms/keywords, allowing you to compare metrics to see what you need to focus on next, what's missing and so on.