I will soon have my website redesigned by a professional, my current website has been made in FrontPage and looks very unprofessional (you can see it from my signature link). I'm sure the poor looks of my website is costing me a lot of sales & sign ups and lowering my conversion rates. I was wondering if anyone could give me a rough idea of how much I could expect my sales to increase once the website has a professional looking design? I know this is hard to to estimate but I just want a general idea of what I can expect. Thank you
It's hard to measure something like that, but I guarantee your sales will go up. No offense, but your current design is...well...absolute crap. By getting a custom design, you're making your business look professional and trustworthy. Looking good may not necessarily bring in more buyers, but it will definitely keep people on your site, unlike your current design which is a major deterrent to potential customers.
If you really have a good traffic for your website daily, then having a great web design gives you more sales..
It's next to impossible to tell you if your sales will increase with a new page design. I've bought products from ugly sites because they had what I wanted at a price I could afford. You've got to think about the niche you are targeting and what matters most to them. Make everything simple for them. Make it clean. And by all means, give them an offer they can't refuse. If your new design makes it confusing for them to sign up to your list or buy your product, you won't see an increase in sales. Just make it simple, easy, and readable!