Can anyone explain this?

Discussion in 'Google' started by Althema, Aug 1, 2007.

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  1. #1
    Seeing as there are other extensions besides .com, .net, .org, .info, .biz etc.

    How does google rank those domains that end in .la, .bz, .be or other country extensions

    Do they get ranked the same way as a .com or .net would, or do they lose points because they are not one of the "prime" extensions?

    The reason I am asking is because I have a few one word dictionary names in those extensions that I plan to develop soon.

    Most of the traffic will come from other suorces than google. But if google ranks them the same way as a .com would be ranked, based on keywords, link popularity etc. then I want to optimize.

    If the extensions get penalized for US traffic, then I see no reason wasting time optimizing, especially since I do not plan to rely on search engines for most of the traffic.

    Does anyone know if other extensions get penalized when ranked by google?
     
    Althema, Aug 1, 2007 IP
  2. petyard

    petyard Well-Known Member

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    #2
    you will receive a boost by Google in that country if you use a domain with that country's extension
    but you won't get penalized for not using a .com
    if is targeted to belgian public, buy a .be domain for example
    will help
     
    petyard, Aug 1, 2007 IP
    Althema likes this.
  3. Althema

    Althema Peon

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    #3
    Ah thanks for the clarification. One of them will be directed for the country the extension is for, but the others are basically desirable because they are short enough for offline advertising. The services are targeted for locals in my area, so it'll be mostly offline ads that I use for promotions.

    I'll go ahead and optimize then, the little boost in traffic will always help.
     
    Althema, Aug 1, 2007 IP
  4. petyard

    petyard Well-Known Member

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    #4
    if is targeted to a single country public, use your country's extension definitely
    :)
     
    petyard, Aug 1, 2007 IP
  5. Stronic

    Stronic Peon

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    #5
    > you will receive a boost by Google in that country if you use a domain with that country's extension

    I think this is wrong, no boost just for TLD but if your site pages written in than language.
     
    Stronic, Aug 3, 2007 IP
  6. rainborick

    rainborick Well-Known Member

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    #6
    The major search engines use two common criteria in determining geo-location: (1) the presence of a Country Code Top Level Domain Name ('CC TLD' as in "somesite.co.uk"), or (2) the physical location of the server that hosts the site based on its IP address. All of the major search engines give a lot of weight to geo-location - even when the user does not request a country-specific search. This means that it is very important for a site to have its geo-location properly recognized by the search engines. In this case, the answer is a definite 'Yes!' - using a Country Code Top Level Domain Name will help your rankings.
     
    rainborick, Aug 3, 2007 IP