Hey, Can anybody explain the below image? I have 2 campaigns. The active one I started first.. got great sales.. decided to pause that campaign and start a new one using all of the converting/high CTR keywords so the new campaign would have a good QS from the start. New campaign is an exact copy of the old one apart from daily budget. same keywords and ads. The new campaign, for some reason, SUCKED. I have since gone back to the original campaign and paused the new one. Who can explain why the conversions were so bad? Swerd, PS.. I went from old campaign - good sales to new campaign - shit sales back to old campaign - good sales back to new campaign - shit sales (for 1 day) then as soon as I switched to the old campaign I had my best sales day within a few hours!
Swerd I DID THE SAME EXACT THING! Same problem, and I have no clue why its doing that, and thats why i am wondering if its adwords to blame for this problem.
I am worried about raising my daily budget on my good campaign.. will it turn to crap? Or will I turn a bigger profit?
Did you make sure the rest of your campaign settings were the same? Like are you advertising to the same countries, and do you have content network - and search network turned on/ or off? I've always had a suspicion that google shows the ads differently to different people based on the quality scores. Otherwise why would Identical campaigns behave so differently? There's no real way of proving this, unless you had friends in every state and country that could test it.
You raised your daily budget on one. I would imagine on higher budgets your ads appear more often and in a higher position when people search. So someone may click it a few times on different queries instead of once, or people not 100% interested may click it that would otherwise click the first ad even though they may not be at the buy stage. Who knows though.
it's probably offtopic here but most likely it's due to quality scores which are computed based on CTR among other things. your new campaign didn't have the CTR the old one had
well its had clicks... its just newer then the old campaign. the CTR on the new campaign is ~ 14% (all time) the CTR on the old campaign is ~ 4.5% (all time) when i started the first campaign i had keywords that had low CTR. they have since been deleted. thats why I started the new campaign with the remaining keywords from the old one... this would give it a great CTR from the start... It did...... but it didnt pay off.