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Can anybody elaborate term "Copywriting"?

Discussion in 'Copywriting' started by Mohithasani, Jan 21, 2017.

  1. #1
    I want to know about the difference between copywriting and content writing.
    SEMrush
     
    Mohithasani, Jan 21, 2017 IP
    SEMrush
  2. Anitasol

    Anitasol Active Member

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    #2
    Copywriting is the act of writing content designed to promote products or services.

    On the other hand, Content writing is a more general term for creating content especially for blogs or websites.
     
    Anitasol, Jan 27, 2017 IP
  3. robinymym

    robinymym Active Member

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    #3
    In a content writing, there is a clear difference between a content writing solutions and a copywriting solutions because they are two different type of work. Content writing providers create a variety of content, usually with longer term matters, which is enhanced for google.

    Thanks :)
     
    robinymym, Feb 2, 2017 IP
  4. SARubin

    SARubin Greenhorn

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    #4
    Technically, content writing is just what it sounds like. "Content" designed to inform, educate, entertain, etc.

    Copywriting generally means writing designed to "sell" a product or service.

    But there is a crossover... The term "content marketing" has become quite popular in recent years.
    This is basically when you write content to establish yourself as an authority, or to attract an audience. With the purpose of generating leads, so you can then sell something to them.
     
    SARubin, Feb 3, 2017 IP
  5. Alinajohnmike

    Alinajohnmike Peon

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    #5
    I believe that before you start creating a headline, you should have sufficient knowledge about your product, competitors, and what you want to offer.
     
    Alinajohnmike, Feb 15, 2017 IP