I found this site www.iseekloans.com. in their home page i found some list of recommended sites. When i went through this site i found they were selling ad space in their site. Will it help in improve their site in Serpsand i want to know whether it is a one way link?. I recently read that google is penalizing the site for buying and selling the links. can anyone help me out of this?
Hi , I dont think Google is penalizing yet for purchased links but I know Matt Cutts recently mentioned that they wanted searchers to flag sites they came across that sold links... So I think you're safe for now... But of course Natural Backlinks will always be better if you can get them.. Best of Luck..
Everyone is free to do whatever they want on their website. Whether its selling Ad spaces (this is a major revenue generation stream for majority of news portals etc) or selling text links, it is completely legitimate.