I tried to use AdWords to promote my own SEO software. I can mention some points: It depends on region. For example, ads in the USA is too expensive for me, bit in Brazil price is reasonable. There is sense to start ads campaign for short period of time (2 weeks for example) and then stop. Usually I do it when publish new version of the application. Before start ads campaign you need to configure Google Analytics. You need to be advanced AdWords user to configure ads company properly. So, be ready the first campaign won't be successful. Hope, my experience will be helpful for you.
Google Adwords can be used to promote any kind of services including SEO, SMM and other digital marketing services. The costs can vary depending upon the bidder but there is no limit to what you should be posting and promoting through Google Adwords.
Definitely Adwords is a one good way of advertising your SEO services. It is a very effective tool but there is a learning curve to fulfill the requirements. Your ads must meet all the Google guidelines to achieve a good quality score. Apart from the expensive cost per click in search ad, you may opt for display ad first to create your brand awareness.
Of course, but this topic needs to be studied. You can start with trusted sources. I read all the information here. Good posts. Good luck. https://moz.com/
Of course it can be used, simply your clicks will be damn a lot high cause competition in SEO PPC is like I am not even sure where such possible anyway on many many reasons out there clearly and possibly. So let's move on later with life.
Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.
I think he is asking about services & not website. You can promote the same service/s with organic & paid marketing.
You can use Adwords to promote your SEO business however those keywords are extremely expensive and hard to get good ad score on (since it depends on your ad copy as well as how relevant your landing page is). If you're asking "can Adwords improve your SEO"... I think the answer to that is... it depends. I'm sure they may be a small part of the Google algorithm that accounts for how relevant your site is and how much time people spend on it... meaning, it's a useful website for a certain topic hence improving your organic ranking in search. I'm kinda speculating here but based on my experience, that's how I would interpret it.
When it comes to running a successful search marketing campaign, keywords and SEO are inextricably linked. Since keywords are the backbone of all other SEO activities, it's well worth the time and money to make sure your SEO keywords are highly important to your target audience and well-organized for action.
You can use Google Ads (formerly Adwords) and SEO to get traffic from Google. Learn out how to incorporate them into your marketing strategy. Adwords and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing campaigns.
There is no doubt in that, you can promote your SEO services with help of google adwords and getting very good business for it. However, before you get started, make sure you understand the basics of Google Ads.