I like to pay for AdWords to Advertise my new business site on Google. Question: Do AdWords help a new site get index on search engines? Thanks
Interesting question. I'm not sure, but doesn't Google require that your site be already indexed before you start using AdWords? If not, then I would say that using AdWords probably will get you indexed since those AdWords links seem like they are dofollow.
You can start using Adwords on brand new, just opened sites. They don't need to already have been crawled and indexed. As to how Google and other search engines find sites, there are a couple of ways. You can 1) submit your site to them, 2) it finds your site on its own through links on other sites. Now, I don't see any reason why Google couldn't become aware of your site through your Adwords account. I don't know for sure if they do this, but it would be silly not to use that information. I would if I was Google. But just to be on safe side, just submit your site to them. Takes just a couple of minutes. Do it on Yahoo and MSN too.
I have experimented this on couple of sites. We started a Adwords campaign without doing any SEO on a brand new site. We have waited until 4weeks to see if the site gets indexed by Google. Google didn't index the site. Possible reasons would be, They are two different systems that do not depend on each other. We have seen Google indexer & crawler are following most links from the web rather than going to site registrars.The major Caffeine update to Google back end proves this. More on this update:http://www.mattcutts.com/blog/caffeine-update/ From the PPC Ads there is nothing that informs Google crawler to crawl the new website, all the landing URLS are Google tracking URLs. Solution: Submit your site to Google webmaster central and verify your site, Do the same with Yahoo site explorer and MSN Web master center. http://www.google.com/webmasters/index2.html Hope that helps!
> Google didn't index the site. If you checked your site logs to see if the robot crawled your site and did not see any evidence of that, then I'd say that having Adwords ads had no effect. I'm kind of surprised but possible. > The major Caffeine update to Google back end proves this. I don't see how you can say that. Reading Cutts' blog, he says Caffeine is a new version of the search engine software, not the indexing software. The search engine software is what you access every day when using Google, the one that reads and analyzes your query, goes and fetches the data and displays it to you. It's like changing to a new car. The gas you put in it hasn't changed and the road hasn't changed. > From the PPC Ads there is nothing that informs Google crawler to crawl the new website You say they don't but they could. It would be so easy too. Just check once a week new destination URLs against those you have crawled already. If it hasn't, put that URL into the list of pages to crawl just as if it was submitted or found on a site. But yeah, just submit your site, something you should do anyway even if they did use Adwords data. It's painless.
Caffeine is a not a new version of the search engine software, it's just the name given to the update. This is something similar to the Big Daddy update couple of years ago. Caffeine update is all about increasing the performance of Google search & relevancy of result to the search user. Caffeine update is about major infrastructure change, one of them include "increasing the indexing speeds". More on Caffeine update. What I said was Google used to depend on domain registrars to index and crawl those site. But because of the real time search Google wants to give more recent relevant results. To do this they are depending on the Social web to find new sites as it's driven by millions of users. Yes, they could use the PPC ads to index sites, but what the benefit to Google? What revenue does it generate? How much does it cost to do this extra work? Would it be better to just use the existing system (Webmaster Central)? Obviously they may have discussed this at Google & tested it.(a cost benefit analysis), just guessing but decided to vote for Webmaster Central, simply because there are millions of sites out there and not every one signs up for Adwords.
Google says itself "We keep Adsense and Search as different businesses as far it is possible ( from clients point of view) . There is NOT ANY TYPE OF EFFECT of any of your Adwords campaigns in your SEO and SERPs" So most probably it wont help. However getting listed into Google is not a big deal. Just buzz your site into Social Bookmarks sites.