My two largest campaigns went offline. I have the option to raise my bid or to optimize my ads to help them go live again, I can't raise the bid, so if I rewrite all of the ads, will they give them another run or do I have to start all over? How can I get my campaigns back on ? Thanks in Advance
165 keyword(s) are currently inactive for search. These keywords are marked in the Status column of the Keywords tab below. Improve their quality through optimization, delete them, or raise the keywords' maximum CPCs to the minimum bids indicated. (Raising the bids to at least the minimum will activate the keywords.)
ok, 165 keywords represent a large amount of the keywords of the campaign? for example is 165 of 180 keywords total or is just 165 of 1800 keywords keywords? Other information needed: the min bids are just small values like $0.30, $0.50, $1.00 or are zero quality values like $5 and $10? Anyway deleting the campaign and begin from scratch is never a option - this don't works as the Keyword quality history is Account-wide, not Campaign level stored.
I think that you was hit by the "quality score" bot You'll need to tweak your campaigns in order to return to the "online" mode again PM if you need to know how? Thanks Tim