Hi I have been running a campaign thousands of clicks a day for more than 6 months. Then last week my campaign suddenly stopped and all the quality score of my keywords is 1/10. No impression or click anymore. That is a dramatic change from what I get which is like 6000 clicks a day. I tried changing the domain name and the campaign started to run again but however this new domain does not create a good ROI. How do I address this issue and anyone managed to get around this?
Highest ctr is like 4% on search. I have a hundred keywords with a quality score of 7 and above and suddenly it just stopped.
Perhaps your pages were reviewed manually. If I were you I would revise the content and keyword placement.
Sounds like the quality score drop did it. If you use the new interface you can get an idea of WHY the QS is so low...
Yup I have experienced the same last month. Big G keeps revising and updating the algorithms to make their bots smarter and smarter. I was running a great campaign for 3 months when suddenly it stopped with QS as 1/10, originally it was running for 10/10. Instead of just changing the domain, I updated the content (relevant, fresh and original). Then I made a minor change in the adcopy so that it goes for a re-review and that's it, up and running with same good QS.