Campaign Settings - Display Network Bids.

Discussion in 'Google AdWords' started by acdctv, May 11, 2011.

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  1. #1
    So I know that to change my individual CPC on each each key word I need to enable Display Network distribution on my campaign settings page, so that I dont end up with the default of max bid being distributed between all of the key words.
    Question. Where is this Display Network bids?! I'm on my campaign settings page and cannot find it anywhere! I understand how valuable GoogleAdWords are to our business but it is laid out in such way that I just get lost!! Please help :)
     
    acdctv, May 11, 2011 IP
  2. anwaraa

    anwaraa Active Member

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    #2
    Click the ad groups tab and set it from there.
     
    anwaraa, May 11, 2011 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    Yep, that's where you set it. Note that it is highly recommended that you keep your search and display network campaigns separate.
     
    Lucid Web Marketing, May 11, 2011 IP
  4. acdctv

    acdctv Peon

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    #4
    Thats great, So I have altered a few keywords max CPC to use as a trial. The results are that the clicks have dropped and the cost has sored. Is this normal? I could do with some advise on the best way to optimise the CPC budget, if you know? Thank you.
     
    acdctv, May 17, 2011 IP