Campaign Help

Hi,

I am relativly new to Google Adwords,I am using adowrds to try to bring traffic to my graphic design website where I offer graphic design services such as Corporate Logo Design,

I have 6 add groups,with around 4 keywords per group,in Total today I have had 1,664 imprssions,and only 18 clicks 90% of which are down to just 1 of my add groups,in total I have spent 6.81 for the 18 clicks.

I wonderd if there is anything I am doign drasticly wrong here?






Thanks guys,

 

Im a newbie to this but i can see that you need better keywords.

offotpic.
Im sure you will get traffic and members to your website with making tutorials and submit to tutorials websites.

 

these are not keywords, these are ad groups... so i dont know how you can judge the quality of keywords there...

 

There's really no way to tell with the info provided.

 

ok,what other information could I provide?

 

- keyword level reports
- text ad content

... however, you may not want to share this information with the whole world to see (I know I wouldn't!)

H

 

ok thanks,

is there a general rule of thumb to measure the productiveness of a google adwords campaign? CPC? Position?

I made some big changes and i'm now getting a CTR of 8.5%

 

For me it's ROI

 

CTR of 8.5% is good. But like GuyFromChicago says, it's all about ROI.

If you're getting a ton of clicks but not making any conversions, then either your landing page isn't up to scratch (not a lot that Google Adwords can do about that) or your ad is attracting lots of clicks from the wrong type of people (i.e not customers!)

H

 

ok,

CTR seems to be jumping around, now it's down to 4%,I'm pretty sure the ad is worded correctly and there fore attracting the right customers,my website is Flash so...

 

I'm not quite reaching my daily budget of 40 pound,what can I do to increase my clicks? obviously I need to increase the impressions,but how? i dont want to add more keywords realy.

 

I still can't help you without some more concrete information. It all depends on your creatives, the keywords you're currently using, the max CPC, the average position etc etc etc

Can't help without knowing the full story

H