I came up with a really unique idea for a website. Well without going into detail I can tell you this much, it is in regards to employement... bringing job seekers together with job finders in a unique way that other online job sites like monster, dice, etc, don't do. Now I know how I can market to people looking for work, I got that sealed.. but how would I market my site to employers looking for workers? That is a little bit more of a mystery to me... How to the big guys market to them? Any idea's would be appreciated
All you need is a few BIG clients... I'm talking like big corporations that own like 5 companies, and have 100,000s of employees and need more employees consistently... Now I don't know how to do this, but that should get you started lol
I believe the best way is to create a nice presentation, wear your suit and go out show it to big companies in your area
What xpsave said, try calling up a few companies and say that you have something special. Alot of them might say no but if you don't give up there will be a couple that want to hear you out.
yeah I think that may be the direction I have to go as far as marketing it to the employers. I was thinking it will probably have to be a combination of direct mail / phone / and walk-in sales.
get your logo designed get that printed on tshirts and give out those for free. Ask a bunch of around 20 people to wear the same (your friends can do this) and walk around places where people look for jobs..Ask them to sing songs etc which will surely attract peoples attention.. Get some stickers ready and paste them at various places. Get in touch with local newspaper or news readers and tell them about your service. Ask them to show about your service as news. People are more attracted to news than advertisements foe more check out my thread and do leave a comment http://forums.digitalpoint.com/showthread.php?t=645533
You could focus on one niche market targeting the largest employers in that niche then take it from there. Then expand.
try bumper stickers and stick them everywhere!! Use guerilla tactics. Stick your promos in the toilets of the businesses you are targeting. Stick them in and around buildings where the workers within these businesses are likely to smoke. Create a song, befriend the receptionists/personal assistants of the HR people in the targeted businesses, get their email addresses of people within these organisations and send them a YouTube video to send round. If you want more ideas...PM me and I'll be your marketing person ;-)