Calculating Reasonable Advert Costs For My Site

Discussion in 'General Marketing' started by Tipem, Jul 29, 2006.

  1. #1
    Hello folks,

    Somebody has recently contacted me in hopes of advertising on my site. Aside from Adsense, real people paying to advertise on my site really hasn't crossed my mind (oh wow :eek:). Anyway, so I want to charge a reasonable amount money, but not ripping myself off or the other guy who wants to advertise. Here are some of my statisitics:

    Unique Visitors per day (g. analytics): 1700-2000
    Impressions/pageviews per day: up to 10,000+
    Audience: Children (mid-range), Teens (majority), Adults (minority)
    Site Type: Neopets fansite (cheats, game tips, and more)
    Google PageRank: PR3, my topsites are PR4, oddly enough

    So, what should I charge this guy? I want to be cheap, but not ripping myself off. Oh, and, let me know if there's anymore information you may need to calculate a reasonable advertising amount. :cool:

    I know that it mainly depends WHERE the guy is advertising. This guy has yet to correspond with me about his ad placement (e.g., frontpage, articles, sidebar, navigation) and his ad type (static image or flash). I know that you this may be important, but what's the rough estimate?

    Thanks :)
     
    Tipem, Jul 29, 2006 IP
  2. rapeleg

    rapeleg Guest

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    #2
    make another spot 10 cents cpm for raw or 75 cents cpm for uniqe
     
    rapeleg, Jul 29, 2006 IP
  3. Tipem

    Tipem Active Member

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    #3
    I was hoping to not get into CPM and nasty stuff like that. I'd have to do some tracking, which I dont really want to do. What I'd like to do it is charge a monthly fee, nothing too complex.
     
    Tipem, Jul 29, 2006 IP
  4. KC TAN

    KC TAN Well-Known Member

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    #4
    KC TAN, Jul 29, 2006 IP
  5. rapeleg

    rapeleg Guest

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    #5
    Just install phpads it would do everything for you
     
    rapeleg, Jul 30, 2006 IP