Calculating impressions using my daily budget and CPC

Discussion in 'Google AdWords' started by actifparis, May 5, 2010.

  1. #1
    Hi, Im currently planning my Adwords Campaign, I've already estimated some data, but I can't get to calculate the number of impressions efficiently. We have a really well targeted Agroup, will a low search volume level.

    Here are our daily stats:

    Budget: 5.7 dlls
    Estimated CTR: 3%
    Average CPC: 0.40 dlls
    Clics: 14
    Impressions: 476 -->Is this calculation right? what do you recommend if on our Adgroup we only have a search volume of 143/day, should we add more less targeted keywords or should we raise our CPC, in order to obtain a better CTR?

    Our problem is that I only have 143 as research volume in our adgroup, and with the calculated CTR of 3% I think I need at least 476 searches a day.

    What do you recommend me to do?

    Thanks for your help!
    Vlad
     
    actifparis, May 5, 2010 IP