Caching and Banner Ad Impressions

Discussion in 'Pay Per Click Advertising' started by QuietStorm, Jan 8, 2008.

  1. #1
    Hi, I'm running a VBulletin and am debating whether to disable/enable caching. If I disable it, will the Impressions for the banners increase, or do the ads nowadays work so that they are not cached regardless?

    Thanks
     
    QuietStorm, Jan 8, 2008 IP
  2. gogoplata

    gogoplata Member

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    #2
    They aren't cached as it's handled externally of the caching.
     
    gogoplata, Jan 8, 2008 IP
  3. john269

    john269 Notable Member

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    #3
    I think there is two forms of caching. One is where parts of your website will get cached onto a users computer so that it doesn't have to download images, some files, etc to their computer so that the webpage will load faster for them.

    Another one which I think the forum may use is that some of the forums information gets cached so that if nothing gets updated in that thread or post, then when a vistor goes to that thread/post, it will show the cached version on your server instead of having to connect to the database, query it, find that post/thread information and then display it to the user. Caching it this way will make less connections to your database and show the information quicker to the user. If the forum uses this sort of caching then it would not affect your banners at all as it will cache your banner code and show it just the same way that you have it in your pages anyway.
     
    john269, Jan 13, 2008 IP