Thinking about trying out an idea for improving the SERP of my site, and have some questions I'm hoping that somebody will have some answers to this or tried it already. Anyhow what I'm thinking about doing is buying an existing site/domain in a category along the same lines as my site (though maybe any category would be okay?) and then doing a 301 redirect to pass the backlinks on to my main site. In theory google should treat the backlinks to the bought site as links to my main site - and I get a nice SERP boost, correct? This then ties into my next question of how on category the backlinks of the bought site need to be for instance if all the backlinks on the bought site were off category are they completley useless or if I have a high number of low pr links to my main site which are relevant will this counteract the off-topic links.. or in other words if theoretically: The bought redirected domain had 100 backlinks with various unrelated keywords to my website's topic and the backlinks are of high pr value. And my website has 100 backlinks of no to low pr but with keywords relevant to my domain. How would google treat it? As 1. 200 links 50% of which are keyword on topic. or 2. 100 high value links off topic and 100 low value on topic keywords (so more like an 80/20 split). Does that make sense? or have I only confused everybody? If it make sense your thoughts would be much appreciated! Thanks
Here is a simple way to put it, if you 301 redirect the old domain and it's inner web pages to your website it will transfer over the link value and Pagerank value, however the relevancy will determine if they link value itself will boost your rankings or not.