Buying a website business, things to know?

Discussion in 'Domain Names' started by JuniorMint, Mar 19, 2012.

  1. #1
    I am considering purchasing a website that would have a steady income every mounth. I am very new to this kind of thing. Does anybody have advise? What should I know before purshasing?I am buying off of this website here ; https://flippa.com/buyDoes anyone have expierience with this website? I am still wundering if it is legit..
     
    JuniorMint, Mar 19, 2012 IP
  2. ilikegrapes

    ilikegrapes Active Member

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    #2
    Hi - be very careful about buying sites off of flippa. There are a lot of things that can go wrong. Actually, I wouldn't recommend buying a site off of flippa if you're new to online marketing.

    Here are some good characteristics of a site to buy on flippa:
    - good domain name. Sometimes an auction is a good buy, just based on the value of the domain name itself. Check the age of the domain name (older the better), and the keywords in the domain (not too long, not too many keywords). You can get a free domain appraisal at http://www.estibot.com/ or http://genericdomainfinder.com/appraisal
    - incoming links - if a site has a good link profile, it might be worthwhile to buy just for those links. For instance, I bought a site from flippa which has links coming from cnn.com. You can check the links on http://www.opensiteexplorer.org/
    - a long history of income. Lots of sellers like to tell you how much the site made last month... but it's better to ask for at least 2 or 3 years of revenue statistics, if they are willing to provide them. It's easy to pump the stats for a month or two, but a scammer usually doesn't keep it up for much longer than that.
    - detailed analytics, that make sense with the actual site. Lots of sellers post a few screenshots from their analytics account -

    Things to watch out for:
    - don't buy it if it's a trademarked domain name - like ipadhacks.com At any time, Apple could decide that they don't like you and file a UDRP case and have your name confiscated with no compensation for you at all.
    - make sure it's not a stolen domain name. Make sure the buyer is willing to use an escrow service to ensure transfer of the domain name.
    - make sure the seller accurately accounts for the expenses associated with running the actual site. Often times, sellers promote a site as having 'pure passive income' - but don't account for their leg work in doing hours of link building and promotion in forums every day to build a stream of visitors.

    That's just the tip of the iceberg. I did a blog post about buying sites on flippa before, which might be useful to read as well:
    http://www.agentsofvalue.com/2011/08/scams-and-deals-a-guide-to-evaluating-website-auctions/


    In the end, you can actually get some great deals on flippa - and flippa is a legit site and a great service to webmasters every where.
     
    ilikegrapes, Mar 19, 2012 IP
  3. RobertStev

    RobertStev Peon

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    #3
    thanks for information
     
    RobertStev, Mar 19, 2012 IP
  4. cbusiness

    cbusiness Active Member

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    #4
    My reccomendations.

    1) Start Small. Don't Over do yourself as a newbie
    A site can be a long term investment if it's on top of search for a semi-popular niche. (exact domain matches best )

    2) Once you have an exact match domain with earnings of at least $1.50 per day, invest in backlinks to keep it #1 or push it to #1

    3) Try to play with the site but keep the Original site in a separate folder in case your testing gets lower results than you started. See if you can improve the site and make more with other things you learn.

    4) once you figure out how to improve sites position in search and earn more, buy more, keep flipping your money and soaking in long-term ROI... maybe go for a larger project with a big potential that you can get faster ROI by making a bigger initial investment

    i'd beware of Flippa too............... feel free to PM me for consultation..........
     
    cbusiness, Mar 21, 2012 IP
  5. Ansis

    Ansis Peon

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    #5
    Actually, whatever business you're in, you will probably find that acquisition is one of the quickest routes to growth. I would recommend to take an Adsense model. The owner can expand his site and increase his income by creating new content, getting people to link to it and thereby gaining traffic. However, that is a long drawn out process and one that is not the most efficient. What is more, the finite time at the owner's disposal severely restricts the speed at which he can expand his business. True, he could hire a whole fleet of writers and marketers etc., but the administration involved is quite onerous and the endeavor has no guarantee of succeeding in driving the traffic required to pay all those staff. Also, buying like-minded sites with existing traffic is an obvious short cut, albeit one that requires some prior capital. What makes it even more attractive is that, unlike with Bricks and Mortar business, earning domains and established monetized sites sell for as little as a year's worth of net profits.
     
    Ansis, Mar 22, 2012 IP
  6. RoseConsuelo

    RoseConsuelo Peon

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    #6
    Learn more in any business
     
    RoseConsuelo, Mar 22, 2012 IP