'Buy Product' title

Hi there

How do you think, is it a good idea to set 'Buy [Some Product]' ad title instead of [some product]. Will it increase conversion rate?

 

i would test both simultaneously.

I my testing on prior clients, sometimes it has proven to do better and sometimes it does worse.

Here is a common scenario as well

When you use just the KDI the CTR is really high, but when you add the call to action "buy" CTR drops but conversion is higher.

Conversion is always more important than CTR so test both and end up with the better result

 

Your title should be your keyword. Also you can add something to it, to make it more attractive.

 

I'm going to add 'Buy' to make it more profitable

 

i didn't say it would make it more profitable, i said it is possible to pre-qualify your visitor with a call to action

 

shumski

That's alright, but make sure that title will be sensible, not something like "buy download movies"

 

If you don't A/B test your ads (run 2 ads at the same time), you'll never know which works best.

 

your site should be designed in a way that entices your visitor to make a call to action. therefore using Buy Now or Join Now might work better if done properly than just leaving the visitor wondering on how to join or where to click to buy

 

I use both but have seen higher conversions from using a call to action - it prevents from wasting clicks because sometimes people may just be searching to research a product, not actually buy it and I don't want to pay for a click that brings a researcher to my site-- I want buyers! So in a way, it can help filter those people you don't want coming to your site..