Document Business Market Research Results The most essential aspect in conducting business marketing research is to document all of your findings along the way. Effective competitive market research and business market research isn't possible without documented results. Only then will the hidden trends and messages be uncovered, by comparing various research results. Spreadsheets populated with exported data and documents are just a piece of the business market research puzzle, but most people are less than eager to read business market research results. Unorganized business marketing research charts can be tiresome to look at unless they are organized properly.