Create Professional Business Page and give link from your website . You can also invite your associates to visit & Like your business profile. Regularly update your status with your business achievements , company news, your product/service education etc. This will help you in creating solid branding.
I develop FB business pages for Real Estate companies. It's best if you know a bit of the normal html css coding because most times you will be hosting their FB page on your server to collect the residuals from them.
fan page is the best way to advertise yourself. There is a iframe fbml thing on facebook. you can upload your needs and graphic and show it to front hand on your welcome tab. If you need one contact us at twowebros (s.k.y.p.e)