Bury Old Site or is Reconfiguration Better?

Discussion in 'General Business' started by old_expat, Sep 8, 2009.

  1. #1
    I have a site that is about 10 years old. The premise of the original .. very niche .. content is no longer valid due to some changes of laws. Traffic has always been very modest even though the site was very high in SE rankings for various keywords.

    I added Adsense as soon as it became available. For several years, the site was making about $100/mo, so I added a section of "permanent" content* and just let it glide along. The ravages of time and neglect have reduced traffic by 75% and income by 90%.

    The domain name is appropriate for a similar version of content .. a significantly larger niche .. but the domain name is a hyphenated 16 letter dot com. The site index page is PR4 and most internal pages are PR3.

    A few years back, I built another site that covers a slightly different version of [ * ] plus additional content that is much wider in scope and appeal.

    I am planning to rewrite and/or move [ * ] to that site .. and adding redirects in the .htaccess

    That essentially leaves me with the options:

    1. Letting the site live out it's domain registration and then die
    2. Reconfigure the content toward a new concept
    3. Looking for a new, shorter, non-hyphenated domain name and start from scratch

    Recommendations appreciated.
     
    old_expat, Sep 8, 2009 IP