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Bumvertising- Using the homeless to advertise your product

Discussion in 'General Marketing' started by mikejmu, Dec 21, 2005.

  1. #1
    mikejmu, Dec 21, 2005 IP
    Sharpseo likes this.
    SEMrush
  2. lorien1973

    lorien1973 Notable Member

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    #2
    hey, they are like billboards. not sure if people would trust the word of a homeless person - shop at XXXX. I got a great deal there so you can you.
     
    lorien1973, Dec 21, 2005 IP
  3. mikejmu

    mikejmu Active Member

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    #3
    I heard about a guy out in California or Washington who advertised his poker site using homeless people...it angered a lot of people...
     
    mikejmu, Dec 21, 2005 IP
  4. lorien1973

    lorien1973 Notable Member

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    #4
    people were upset that the homeless guy had gainful employment?
     
    lorien1973, Dec 21, 2005 IP
  5. ServerUnion

    ServerUnion Peon

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    #5
    "I got $3 to work for the day and all I have to show for it is this stupid sign"

    This is a great idea, I saw this on the daily show actually
     
    ServerUnion, Dec 21, 2005 IP
  6. mikejmu

    mikejmu Active Member

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    #6
    They were upset because they thought he was being used
     
    mikejmu, Dec 21, 2005 IP
  7. BigEasy

    BigEasy Peon

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    #7
    I read an article several months ago about a Pizza shop owner in the northwest somewhere that used this as his primary source of marketing. It did get people upset, but it also created a huge buzz and garnered a lot of business for the pizza shops.

    I like the idea. If the homeless are willing to do it and actually get paid what they are promised, how can it be exploitation? If the advertiser didn't pay up at the end of the day, that's exploitation.
     
    BigEasy, Dec 21, 2005 IP
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  8. delrivo

    delrivo Guest

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    #8
    Little kids in the far east get what they are promised but thats still exploitation
     
    delrivo, Dec 21, 2005 IP
  9. samm27

    samm27 Peon

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    #9
    I Wouldn't want to use that kind of advertising for my brand.

    I would be in favor of distributing warm clothes with my company logo on it.
     
    samm27, Dec 21, 2005 IP
  10. mcfox

    mcfox Wind Maker

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    #10
    Viral Marketing
     
    mcfox, Dec 21, 2005 IP
  11. Skinny

    Skinny Peon

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    #11
    Actually besides exploitation it could be a waste of money.

    Not to say that we shouldn't help the homeless, but if you look at it from the advertising aspect, many people overlook them . . .kinda blind to them.

    That would, of course, include the sign (unless the thing was HUGE).

    I do think it would tarnish your image.

    Skinny
     
    Skinny, Dec 21, 2005 IP
  12. mikejmu

    mikejmu Active Member

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    #12
    Well, if your site was a poker or porn site then you wouldn't really have to worry about your image getting tarnished...
     
    mikejmu, Dec 21, 2005 IP
  13. tesla

    tesla Notable Member

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    #13
    That strategy gets the dumbest idea of 2005 award. Why on Earth would anyone want to use a homeless person to advertise their service/product?
     
    tesla, Dec 21, 2005 IP
  14. Chopster

    Chopster Peon

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    #14
    Well, according to the message on that cardboard sign, it's making up a story about how the guy became homeless, because he didn't use GoGORILLA Media. In my opinion, this is making a mockery of the homeless person's real-life unfortunate situation and I think that's a form of exploitation. If it was an actor, maybe that might be ok, but not a real homeless person, I think that's wrong.
     
    Chopster, Dec 21, 2005 IP
  15. delrivo

    delrivo Guest

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    #15
    If you bought a homeless person a nice jacket to wear to make them look respectable and paid them a reasonable wage they could deliver flyers.

    I dont think that would be exploitation especialy if you are paying them something worth while
     
    delrivo, Dec 22, 2005 IP
  16. SEbasic

    SEbasic Peon

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    #16
    I was planning to try this on a poker site at some point soon....

    I read about it ages ago and loved the idea, but that moral issue keeps cropping up in the back of my head.

    I think I'll chuck up an affiliate site to test it first and see if I can get any sigups.

    Still not sure about the moral thing though...

    Saying that - If I piad £50 a week or something, that's not a bad bif of cash for them...
     
    SEbasic, Dec 22, 2005 IP
  17. delrivo

    delrivo Guest

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    #17
    Thats it. 50$ a week could feed them for the week.

    They are probably in a postion where they cant get work (no home address, no phone line, no where to wash and get ready for work).

    No disrespect but whos gonna give them a job.

    $50 a week could help change there lives in the long run.

    ps. You could even make one team leader and have him manage the whole homeless community, or is that going to far
     
    delrivo, Dec 22, 2005 IP
    SEbasic likes this.
  18. SEbasic

    SEbasic Peon

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    #18
    No that sounds ideal if it actually worked...

    You could end up with a monopoly all over london ;)
     
    SEbasic, Dec 22, 2005 IP
    delrivo likes this.
  19. mcfox

    mcfox Wind Maker

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    #19
    It's a viral marketing idea designed to get the press to say how scandalous the whole thing issue of exploiting the homeless is. The company involved gets acres of press and blog exposure, etc, etc.
     
    mcfox, Dec 22, 2005 IP
  20. SEbasic

    SEbasic Peon

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    #20
    I know, which is why I quite liked the idea...

    It won't have the same impact second time round, but I bet you can still make a bit out of it.
     
    SEbasic, Dec 22, 2005 IP