I just subscribed to this guy's email list and just noticed one flaw in the information he gives you. He says that all the sponsored ads that show up on the right in Google are bidding for the actual phrase you typed in. If you type in the search phrase "your get dog stop barking today now" you will see there are sponsored ads to the right. Who the heck will type that in nevermind bid on that nonsense phrase? All because there are sponsored ads to the right doesn't mean those people were bidding for your exact search. It just means that some of the keywords or phrases that they bid on are in your search phrase.
If they're using broad i.e expanded match it doesn't even mean that - it'll be triggered by synonyms and varients on your keyword
Nothing that I already didn't know. However, I'm just halfway through reading his free info. The purpose of his website is basically to promote Wealthy Affiliate. Giving away something useful for free is a great way to cross-promote something that is related to that product.