My understanding of bum marketing is: (1) find long tail keywords and write articles around those keywords (2) post them on EZA Is that all? Did I miss anything? What happen if I do (1) but instead post half of them all my site? Thanks a lot!
The first part you understand right, but the second part doesn't necessarily has to be Ezine. You can use any authority site, which ranks well, such as Squidoo, Hubpages, Zimbio and other article directories.
Your understanding is right, you can also check bummarketingmethod.com for more information on bum merketing.