A few days a go started the first (that I know of) Bulgarian local SEO contest. The keyword is Ñицазимитпо лъгуг which is "google optimization" spelled backwords. As you can see I am also in trying to find myself somewhere there so all links are appreciated and if you have any questions about the contest I will be happy to answer.
I don't think backword will make any difference on "broad search". However on phrase or exact search it will help.