You're right, SEO encompasses backlink building, but there are definitely specialists you can consider! These can be SEO agencies or freelance SEO consultants. Look for ones with experience in your niche and ideally, those familiar with Florida-based websites (for local SEO benefits). It's important to choose reputable specialists who focus on "white hat" SEO tactics, meaning they build backlinks naturally through high-quality content and outreach, not through spammy methods that can hurt your website's ranking. Don't hesitate to ask for references and their backlink building strategies before working with someone.