I recently started laying out my first e-book, which is going to be on building pre-launch buzz for a website or online business. I'd like to hear some specific stories of things you've tried before (whether they've worked or not), and I'd like to cite a few as examples in the e-book when it's completed if you're willing to let me. There's a post about it on my PR blog at www.NakedPR.com - please leave your stories and/or suggestions there in the comments (including contact info) or email me directly (just use the email link via DP) if you don't want to share the story publicly, but still want me to consider citing it as an example. Thanks. Jenn
The launch of Performancing.com comes to mind as a very successful launch (even though they aren't doing too well now). You may want to talk to one of the founders there.