Objective of Link Exchange Do you have a website that does not have much traffic/exposures? If yes, its time to make traffic. One of the most commonly proven effective methods of getting traffic is Link Exchange. Many people may wonder? What is the use of having link exchanges? Why is it important? To be frank, many of the internet webmasters establish link exchanges with other websites without having knowing its uses. Google PageRank search algorithm determine the importance of a website by looking at the number of links pointing to it. So in order to get high ranking in Google, it is important or it is a must to have as many links pointing to your website. Also, the quality of links pointing to your website matters. eg. A link exchange with a PR4 site accomplish much more achievement then a PR1 site. Your site is given a higher ranking if the site that links to yours is a highly ranked site in search engines which offers rich and relevant content. It is always recommended to have link exchange with a site that is highly related to yours. This in turn can shows that you are not only concerned about website ranking, but also concern about providing value added content and information. How to go about establishing link exchanges? Step 1 - Go to www.google.com Step 2 - Type in a keyword(If your website is about pets, type in pets.) Step 3 - Browse through the Search Results and go to the first top ranking sites. Step 4 - Contact each of the webmaster, stating your request for link exchanges. Step 5 - Take note of all the websites, that you have sent request for link exchanges. Step 6 - Now, link those websites in your own websites first. (linking first shows that you are sincerely interested in link exchanges) Step 7 - Wait for a few days or weeks. Step 8 - Check your mail, there are bound to be replies of webmasters that are interested. Step 9 - Take down those links of sites in your website that are not interested. Step 10 - Well, you have make link exchanges. Just follow these 10 simple steps and you are one step closer to having a high ranking website. more articles, feel free to visit http://www.submit-news.com