Search engines and directories want unique content from the site that is easy to navigate.Keep the following in mind if you want friendly and optimized for search engines website: -Home page must submit the matter to the site using a fully researched keyword phrases in the text. -Use the main keyword phrase in the title <title>. -Use key phrases in your copy of the home page - at least 200 words. -Use 3-4 checked keyword phrases for which you want to be found by people in search engines. -No-Flash. -No-decorated pages. -No-frames -Create rich keyphrases description, with about 60 characters long. How to create title <title>? Use your keyword phrases to create a title with 60-20 words.Do not include the slogan of the company, promotional language, exaggerations, punctuation points or specific characters as part of the title.All the important keywords and phrases should be the in the beginning of the title. How to create a meta description? The description is used when adding your site to directories / search engines is the copy that the visitor sees.Briefly describe your business with a sentence or two - about 150 characters.Use correct grammar and try to write a tempting description about users.Thats how you will make them visit your site.