AdSense works better than just about every other type of online advertising for one simple reason: the ads are relevant to the content on your page. Users click on the ads because they find them interesting. But those users come to your site because they find your content interesting. If your site doesn’t have good content, you’re going to struggle to attract users and links. You won’t be able to persuade anyone to visit your site, and without those visitors, you’ll have no revenues. Having the right content then is crucial to having good income from AdSense. It’s also pretty important to the relationship you have with Google’s indexing mechanism — and it’s vital for the success of your site. That’s why if you spend any time at all researching Internet-based opportunities, you’ll come across the phrase “content is king†again and again. It’s a sensible position to adopt. No one visits a website to see ads, just as no one buys a magazine to look at the ads, however glossy they might be. Those pages of relative dullness are the price subscribers and buyers have to pay for the articles they want to read. The more they want to read the articles, the more they’re willing to put up with the inconvenience of looking at ads for cars, perfumes and pet food. When the articles isn’t good enough and the ads are irritating enough, they put the magazine back on the shelf. That’s the challenge faced by any producer of content, and it’s the same challenge that you’re going to face as an Internet publisher. The better you make your content, the larger your audience will become, the more willing they’ll be to put up with the ads — and the more you’ll be able to earn. But just as the content of magazines and television shows cost money to create so your content will cost money to create too. You won’t be able to charge hundreds of thousands of dollars for a minute’s placement or a full page ad to cover those costs but you will need to know how much your content is costing you and what you can do to cut the costs. ....next...
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