Hi, guys, I run marketing for a startup. We make B2C multichannel communications widgets (like a better chat popup that also knows how to talk via SMS, VOIP call, Facebook Messenger, Skype, etc) and have a freemium plan. I'm building an affiliate program and have gotten us set up on Tapfiliate. What do you think is the best way to get affiliates? Most of our customers are small and medium online businesses, lots of ecommerce but not exclusively. I was thinking bloggers, web developers and small marketing agencies/consultancies would be the way to go, as they're the ones in a position to recommend our product. Is this right? How do I reach them effectively? We don't have a ton of resources. Your advice is appreciated.
Sounds like you're already on the right path. I'd suggest expanding your affiliate network and brokers to find affiliates for you. You can contact bloggers and internet marketers in your niche too. Be sure to highlight what differentiates your widgets from similar products in the market. Good luck.