I have calculated expected visitor traffic for my customer. Now I must do same for his expected conversion rate. For my own website I consider number of transactions and visitor volume to derive browse-to-buy ratios. However, to apply my known rates to his is absurd - his avg sale is $25,000! Most people use historical metrics but he has none. I'm trying to model his economics to justify a heavy online investment for his custom kitchen design/build business. I am not expecting high accuracy in doing this... but I'll opt for using the smallest numbers in a range of likely results. This is not a bad way to do it because the lower numbers I pick will be additionally padded by the value of having the best website in his industry. QUESTION: What is the range of likely results? where can I get this data, or is there a way to research, look at other sites results, etc to derive some workable data? I can not go into a test mode. And he has no website. BACKGROUND: I assume a strong correlation exists between conversion rates and size of purchase. The seo'd competition is thick in google.. almost every listing is for a competing service - that is, no extraneous sites like "how to make your own kitchen", etc.
Excuse me if I have missed something here, but isn't the simple answer is to just keep a track of how many sees it, and then how many buys it?
I read that. Sorry, man, I guess your post is just kind of hard to understand. If you have Google Analytics, or your own tracking system, put it in a pdf file (so you don't have to give your password) and show it to him??? You can't simply look at the tracking page and then tell him how many went to his product's page??? If you charge for something simple like that, and he doesn't want to pay for even that, then he sounds pretty difficult. Anyway, I hope everything works out for you.
Well this may be of no help to you right now, but since most sales will probably happen offline, using a special web only coupon or discount of some sort (to be mentioned when someone places an order) is a good way of tracking sales from people who found his service by visiting his website. Here is an article about online shopping that might help you come up with something to present to your client: http://findarticles.com/p/articles/mi_pwwi/is_200503/ai_n11848254
thanx, sorry I wasn't clear activeweb - I will look, thanx. but it's even simpler: assuming I can get 50,000 visitors in 6 months how many transactions can I figure on. that's the issue. a subset is am I right or wrong on huge ticket items ... can I really assume smaller conv rates than smaller price items? anyone have data on this? I know that as you go up in price... $150... $250... $325 conversions decline. but we're talkin' different scale altogether. [unfortunately although CTR data is a macro thing, conversion data is micro - ie private, not public.] [tracking wont be difficult since we non-local sales will be obvious, and weblogs that keep customer names and dates will exists - from chat, catalog downloads, request information, email, account setup per customer, etc. very few lead-to-sales events will be lost.