Blog Success is all about building upon past success one step at a time. The key to getting big communication channel is to really work upon the little communication channels. All you need to have is patience and consistency, and your reward is sure to follow you. If you’re starting out, your most important aim would be to :1. Create a blog and start to populate it with good pillar content. By now, you’ve probably started to build some pillar articles, and if not, get busy! 2. Self-promote your blog across small communication channels.