Hello people, Maybe you can help us. We are currently a little doubtful about the budget allocations in our Ads account. Our Brand campaign has received the most budget, according to tips and hints this makes sense. We also receive by far the most traffic. However, we feel that it would make more sense for us to allocate the budget to more general campaigns, so that our company generates more new customers who don't know our company yet. People who already know our company and are looking for it, generate unnecessary costs in ads, or do we see it wrong? Maybe you can share your experience with us? Thank you very much.
I think that even people who have already made an order from you really need an advertisement) Let me give you an example - I see 10 different advertisements in 10 minutes scrolling my Instagram. If I like one of those - I'll make an order) You may try to allocate the budget to more general campaigns at least for the next month, But I wouldn’t be so sure in success)
Absolutely, I totally understand where you're coming from! Advertisement exposure really does play a big role in catching our attention, especially in today's fast-paced online world. It's interesting how a well-timed ad can spark that interest and lead to making a purchase decision. Allocating the budget to broader campaigns could be a good experiment to see if it brings in more engagement. It's a bit of a gamble, but it might be worth trying out for a month to see how it goes. Success isn't guaranteed, but sometimes stepping out of the usual strategies can bring unexpected results. Thanks for sharing your perspective!
It's cool that you're thinking about your ad budget and trying to figure out the best way to spend it. So, you've got this Brand campaign that's getting the most money and traffic. But you're wondering if it's smarter to put that money into more general campaigns to get new customers who haven't heard of your company yet. You're not wrong to consider this. Let's break it down a bit: 1. **Brand Campaign Matters**: Giving some budget to your Brand campaign is important. It helps you stay on the radar of people who already know about your brand. They're more likely to become customers, so it's a good idea to keep them engaged. 2. **Getting New Customers**: On the other hand, those general campaigns can be awesome for reaching new folks who haven't heard of you. These campaigns are all about getting more people interested and expanding your customer base. 3. **Mixing It Up**: You don't have to choose one over the other. You could split your budget between Brand and General campaigns. Slowly moving more money into general campaigns could be a smart way to grow your brand while also attracting new faces. 4. **Checking the Numbers**: Make sure you're keeping track of how well both types of campaigns are doing. Look at stuff like how many people are clicking, signing up, or buying. This data will help you see what's working and what might need tweaking. 5. **Talk to Different People**: Think about talking to your audience in different ways. People who know you might want different messages than those who are just discovering you. 6. **Try Stuff Out**: Testing things is cool. You could run some tests to see if changing the budget around makes a difference. Just keep an eye on what's happening so you can adjust as needed. In the end, it's about finding a good balance. Brand campaigns keep your fans happy, and general campaigns help you bring in new customers. The way you split your budget depends on what you want to achieve and how far along your business is. Keep checking how things are going and keep adjusting. If you need more help, just give a shout!
In my experience, you shouldn't allocate more than 15% of your budget to brand campaigns. -> Yes, you need brand campaigns: firstly, to protect your brand against your competitors, and secondly, to catch up with people who have discovered you through other channels. But in your case, I'd say focus on acquisition first.
start with what you can afford to lose only add more i.e. 33% of current budget once you see growth in the ROI of the ad