YP Click/Connects Delivers Better Value Than Google AdWords Over my many years of experience in Online Marketing I have witnessed countless small business owners allocate large portions of their marketing budgets to AdWord campaigns that yield little or no ROI. Even the most savviest online advertiser typically yields a 3-5% ROI using a AdWord campaign. A study commisioned by research firm Alman Vilandie & Company (full study) has concluded that YP.com advertisers see a significantly lower cost per call than those using Google AdWords. YP Clicks/Connect users recieve Geo, Keyword targeted leads at a 50% lower cost per call than AdWords. (Read More about the study) Pay for Leads, Not Ads Your ad is strategically placed in YP's suite of products, helping your business reach new audiences in more places online. Instead of bidding on keywords from one source (Google), YP distributes the ad throught the network. This is particulaly effective using the multiple directories within the network. For example, a customer visits a directory looking for a SEO company in Las Vegas, Nevada. A SEO company located in Las Vegas using a YP Clicks/Connects campaign, will have a ad appearing in the sponsored section of the results page of all YP.com network directories. When the ad is clicked, the customer is taken to a Call-to-action page. This page can be already established by the advertiser(website) or created by YP.com. These types of leads show to be better qualified leads then those generated from Search Engines because users who search directories for a specific product or service in a specific GEO are more likley ready to buy. 70% of YP.com network searches end in a sale for the business listed on the directories. YP's distribution options include: Google - Yahoo - Bing - Aol Online at YP.comSM YPMobile® YPSM Local Ad Network properties *A “lead†is any call which meets YP’s established guidelines for this product. Call Quality YP wants to deliver the most valuable leads to your business. Minimizing nuisance calls through automated screening procedures before you receive a call through your dedicated telephone number. Want More Info?