Broad vs. Exact YSM question

how do i set broad vs. exact match keywords by adgroup and/or keyword?

also, how do i set broad vs. exact match negative keywords?

also, WHY is yahoo so much more complicated that adwords

 

1) Click Adgroup you want to edit
2) Click Ad Group Settings
3) Look at Tactic Settings and Click edit

Match Type: Standard = Exact Adword
Match Type: Advanced = Board Adword

To add negative keyword choose Match Type: Advanced and add negative keyword in
Excluded Words:

 

at the keyword level, just click on the keyword itself and a 'standard' and 'advanced' drop-down will appear.