broad,phrase,exact matching necessary for Overture?

Discussion in 'Yahoo Search Marketing' started by golf98765, Nov 27, 2006.

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  1. #1
    Hi,

    I'm new to YSM, normally i advertise with Adwords.
    I would like to know it's necessary to put broad,phrase,exact matching to
    catalog?
    eg.

    your hosting
    "your hosting"
    [your hosting]

    and do i have to put different keyword like:

    your dog
    your dogs
    yourdog
    your-dog
    dog your

    or overture automatic handle this for us.

    Thank you.
    Golf
     
    golf98765, Nov 27, 2006 IP
  2. flip

    flip Peon

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    #2
    I do know that the singular/plural gets taken care of automatically by YSM. So for example, whenever I submit an ad for "printer cartridge" and "printer cartridges," they will always reject one of those ads because they view them as being the same keyword.
     
    flip, Nov 27, 2006 IP
  3. seo_kate

    seo_kate Peon

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    #3
    i think if u target specific keyword phrase and when visitors reach your site with that they are likely to become your customers than the one who search for the broad phrases..
     
    seo_kate, Nov 28, 2006 IP