First post so please be gently. I'm currently using an adwords tool to create lots of different versions of my keywords for splitting up into campaigns and adgroups. I'm selecting to Match Brackets & quotation marks for exact and phrase matching so I am adding all 3 types of keyword matching for the same keyword. So: big blue widget, "big blue widget" and [big blue widget] get added to my ad group. My question is if someone searches for big blue widget exactly will that click get allocated to my [exact] keyword and also am i still open to phrases such as how do i buy a big blue widget and widgets should be big and blue? If so is there a way to delete the versions of my keywords that aren't exact? It could take a while to go through them all individually! I hope that makes sense, sorry if this has been answered before. Cheers, Butchy
Do not use all types of matches for one keyword. Use one match type for each keyword. P.S. Suppose that you're using [widget] keyword as exact match in your adgroup and you're also using big blue widget keyword. If this such thing happens in your adgroup, big blue widget broad match keyword may not trigger your ads.
I usually use all 3 match types per keyword. Ideally you want to match everything on exact, however phrase and broad "catch" a lot of the other terms that don't match exactly, because it's impossible to guess everything a searcher's going to put in so you could lose traffic by only using exact match. They're great for finding new search terms. You can then run your Search Query Performance report in AdWords and see the search queries that came through, which keyword they triggered and the match type that was used. Use this information to refine your keywords and match types even more. Check this page out below for "Which ad shows if several keywords match a search query?" http://adwords.google.com/support/bin/answer.py?hl=en-uk&answer=66292
I will use all 3 and review what working each week. If I find a broad or phrase word that works well I transfer the hot words to exact, slowly removing the broad tems from my list.
Hi thanks for your replies My main concern about leaving a load of quite random broad keywords open was with regard to "catching" a load of random and irrelevant searchers or seeing my quality score lower due to poor CTR. The reason I have so many broad terms is I used a keyword tool to add loads of different variables such as mixing the words up, adding dot com to the end, misspellings etc. Is there a way to see what kind of search terms a broad match keyword will show up for? Going back to my original example does google know that I only want to show up for widget related searches and not for searches for other "big blue" items - how does it work out which word is important in my keyword? I don't want to delete the broad terms though as they are all relevant to my service, maybe the best plan is to monitor what's coming through on the broad terms and add them as exact as ac44 & speedppc suggest. Cheers for your help once again.
I will use all three and then review which ones are working well for you and eliminate the others. I tend to eliminate broad match as you can waste abit of money on these with odd searches!
As SpeedPPC said, you need to run regular "search query" reports in order to see the keywords you are actually appearing for. Then you can add the ones that are irrelevant to your negative keyword list. One problem however, is that the "search query" reports will not show all of the keywords that triggered your ads. It will only show some of the keywords that resulted in clicks, so there will always be a few keywords you can't eliminate. Personally, I create my keyword lists using every combination I can think of, of some core keywords all on phrase match. example "big blue widget" "blue widget big" "widget big blue" "widget blue big" "blue big widget" "big widget blue" then: "large blue widget" "large widget blue" etc....