Hi we get a lot of data sent to our website via broad match keywords. I'm keen to find out a breakdown of the actual search terms that have sent the users. Do any one know if thie is possible and how we would go about doing it? Thanks Ed
The Search Query Report is what you want - BUT if you have a few searches on any particular broad match phrase it'll just return something like 146 Unique Enquiries, without telling you what they are, and this is almost always the case. Best thing to do is install Google Analytics if you don't already have it and use the following filters: http://www.semvironment.com/ppc-management-adwords-keyword-data-exposed-with-google-analytics/
The Search Query Report. You should also check out all of the other reports as well. They really can help you with running a highly profitable adwords campaign.
If you are running analytics on the site, it may be better option to run a referring traffic report in there. The advantage is that you can get more robust information on what the user is doing on your site tied in with the search query data.