broad match - what's the big deal?

Discussion in 'Google AdWords' started by ALX-VALLEJO, Aug 11, 2011.

  1. #1
    If you have a two-word broad match keyword in a geo-targeted campaign, you should at least test its performance before submitting to the "No broad match keywords in my campaign" excuse.

    Think about it, if your broad match keywords just happen to rank for a search query, chances are it is relevant. If it isn't, then there is obviously not a lot of competition in that particular market and if each word in the broad match keyword are relevant to your campaign, then what is the issue with exercising it?

    The only issue I can think of is not being able to view what search queries actually triggered your broad match, as AdWords Search Query reports typically do not provide this information.

    Any thoughts?
     
    ALX-VALLEJO, Aug 11, 2011 IP
  2. candem

    candem Peon

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    #2
    I agree and always at least test it. If you decide to remove it in favor of phrase or exact match that's fine but see what it does first.
     
    candem, Aug 11, 2011 IP
  3. starryeyedsarah

    starryeyedsarah Peon

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    #3
    that's how i always start campaigns - start everything on broad and then narrow it down over and over and over again :)
     
    starryeyedsarah, Aug 12, 2011 IP