Broad Match stupid question

Discussion in 'Google AdWords' started by Arcos, Apr 28, 2006.

0
  1. #1
    i think i understand the principle but.........

    I have a a phrase Red Round Widgets which gets 500 impressions and a ctr of 5%.

    I also have a phrase Red Round Widget which gets 450 impressions but only a ctr of 2.5%

    As both of these are under Broad Match do I actually need to have singular AND plural phrases?

    Seems that if I just have Red Round Widgets shouldnt that cover both phrases but i am not convinced.

    any help?

    Thanks
     
    Arcos, Apr 28, 2006 IP
  2. ontheweb

    ontheweb Peon

    Messages:
    170
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #2
    According to this, plurals are included in the broad match. :)

     
    ontheweb, Apr 30, 2006 IP
    Micromag likes this.