If I have a broad match keyword in another ad group that says red widgets will it over ride the other ad group that has a broad match using keyword widgets?
Depends on the quality score - the highest will be the one that triggers the ad. Assuming of course it's eligible. (for example the term being searched for is bright red widgets).
k and exact match will always over ride correct? I will just add negatives to the other broad match.... Also are broad match clicks generally cheaper compared to a exact match?
Yep. That depends on how things are set up. For me, most of the time BM clicks are cheaper because I'm bidding less than EM. For example ad group 1 red widget -[red widget] max cpc - $1.00 ad group 2 [red widget] max cpc $2.00 I tend to bid more on EM because I know exactly how it converts and when my ad will be triggered. There's always the question of what exactly is your BM'd keyword being shown for...
Exact does not always overide broad. http://www.google.com/search?q=2005+honda+civic+insurance+in+florida&pws=0&gl=US Just one of thousands of examples. Big car insurance companies doing broad match will get the spot(s) over someone doing exact match. That link proves it. Did Geico bid on 2005 honda civic insurance in florida OR did they bid on Insurance? They win because they spend more with adwords each month then the lowly advertisers on the right hand column of that page. I know this goes against everything the adwords online "help" section says, but it's true. The more you spend and the more history you have with them, the better your position will be over everyone else.
PPC-Coach, its interesting what you say and might even be true, but how do you know that the small guys is even using exact match?
exact match always overrides broad match... The system is programmed like that from what I've read on Google's website and been told from many super affiliates, also I have done testing my self and thats the results. (hence I just checked into this more after the post I made today)
I'm having DeJa Vous. Exact Match DOES .. repeat DOES, overide both Broad & Phrase. If you have: [Blue Widget] "Blue Widget" Blue Widget and someone searches for Blue Widget, your exact match will be shown .. regardless of your bids, quality score etc. Phrase match oversides Broad. Broad is only shown if the exact match and Phrase match doesn't exist in the account. PPC-Coach I'm surprised you still think it's down to how much Google will earn. Can I also say that with respect, I'd rather get coached off a sponge.
LOL... ok I think I understand why your all mixed up about match types OK so competitor 1 (Big insurance company) bids $5 on insurance competitor 2 (small affiliate marketing guy) bids 0.30 on "2005 honda civic insurance in florida" Yes competitor 1 is going to show up for spot 1, due to high bid pricing and then competitor 2 will show up under him due to low bid prices. but when everyone here is refering to match type, especially exact match being mapped first, WE MEAN WITHIN THE SAME ACCOUNT. hahaha Not across multiple account and competitors. So yes Google will put the most profitable bidders on top but within the same account, not other accounts included, Google will map to the exact first then broad. SO from within your account, AND YOUR ACCOUNT ONLY if you bid on widget - broad $5 widget - exact $0.05 widget exact will be used and your CPC cost will be 0.05. BUT I REPEAT, THIS IS ONLY FOR MATCH TYPES WITHIN YOUR OWN ACCOUNT. I hope exact match types is PERFECTLY clear now
Glad you went with the more respectful option! For another week, at least. For anyone that doesn't believe that the more restrictive match type is used (i.e. exact ahead of phrase, phrase ahead of broad), Google explains how it works here: http://adwords.google.com/support/bin/answer.py?answer=66292 To the best of my knowledge, Google have never been caught knowingly lying or misleading people about how Adwords works. Their advice is often poor, but when they say something is true, it is (unless someone can furnish me with evidence to the contrary).